Our first company visit was D3 Publisher.  This video game publisher was our first look at a Japanese business while here.  What I noticed first walking into their lobby were the awards and all their past games mounted on the walls.  Majority of the games I have never heard of, and the few I have were smaller titles back in the United States.  During their presentation I was surprised with the partnership with Microsoft.  In Japan the Microsoft Xbox 360 is not the first console of choice.  Most Japanese households prefer to own Japanese branded consoles.  It was interesting to see this company’s take on an unpopular device.  The risks that this company seems extreme.  Majority of the games that they publish will never see the light of day in the United States.  Their geek genre of games is made for the Xbox 360, but the Xbox 360 is not surviving in Japan.  The locations where it is thriving, like the US, serve no market to the geek games.